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The lines between athletes and influencers are increasingly merging, and marketers are taking note. Brands are recognizing athletes as key figures to help them...
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The issue of ad overexposure has long been a challenge for advertisers, particularly in managing how often their ads are shown to viewers on...
The lines between athletes and influencers are increasingly merging, and marketers are taking note. Brands are recognizing athletes as key figures to help them...
Independent agencies are shifting towards a more proactive and consultative approach to attract clients and expand their services. This change comes as a response...