Intel, the long-running chip manufacturer from the United States of America plans to unveil its 11th-generation line of processors. The company enters the 2020 decade with a new look, the third one in their history. With simple a simple font in light blue and pastels, this new design replaces the old logo which circled the name. Intel rolled out iRISXe Graphics, Xeon Platinum, Evo i7, Core i7, i5, i3, Pentium Gold, and Optane Memory’s new brand look while retaining several concept design elements in their presentation.
The next 11th-generation Core processors, the new Core i9-10980K, octa-core, sixteen-thread, with a range of 2.3GHz to 5.3GHz. The American manufacturer will offer chips that can reach 5 GHz between their i7 and latest i9 models. With Intel’s new Thermal Velocity Boost technology, its chips can reach 5GHz speeds at 65 degrees Celsius.
Apple’s decision to take over the manufacturing of their chips in their next laptop rollout left Intel releasing their tenth-generation chips in laptops: Both the Comet Lake and the Ice Lake chips are available offering better performance, efficiency, and battery life. This trend marks another period in the life of the long-running company as its range of 10th generation chips have powered Apple’s MacBook Air or the 13-inch MacBook Pro.
Intel’s new chip lineup seems to be the company’s answer to AMD’s supremacy in the processor market, as its main competitor takes over the market with the Ryzen 4000 series. It’s AMD who’s at the top now, with their 45W H-series Ryzen 9 4900HS as flagship. The first laptops featuring AMD processors are out there in the market with acclaimed reviews and critical success. Intel must seek to innovate and offer better performance and include their progress in their chips, as a cosmetic overhaul won’t help the company take back its former seat at the top of the microprocessor market.
The last two years have been particularly rough for the manufacturer, in 2018, just as the company was uncorking the champagne to celebrate their then 50th anniversary, CEO Brian Krzanich resigned after his a relationship with a co-worker came up. Intel had to deal with major security flaws like Spectre and Meltdown, lost Apple’s contract for their Macs, and their 10-nanometer process node wouldn’t roll out as expected.
It was the 10-nanometer process node CPU that Intel struggled to develop in the past decade the showcase of their past unveiling at the Consumer Electronics Show, designed for thin laptops and tablets, each new generation of these Intel processors will cater to a diverse group of needs, ranging from 9 to 28W with up to four cores, and eight threads. That kind of power surpasses those provided in the 13-inch Apple MacBook Pro.