The epic deal is finally here! MPL engages with BCCI for a contract worth 120 crores plus revenue share. This is the MPL or Mobile Premier League in which Virat Kohli, the Captain of the Indian Cricket Team, is the brand ambassador. MPL is an online gaming platform.
You will see MPL Sports Apparel and Accessories as the sponsors of the New Jersey of the Indian Cricket Team. This online gaming platform finds it’s placed in the new BCCI kit replacing Nike. Nike has been a partner of the Indian Cricket Board since the year 2006.
The concerned deal has a three-year tenure and is worth Rs. 120 crores. The Indian Cricketing Board will also get a 10% share of revenue earned from every jersey or merchandise sold by the Mobile Premier League (MPL).
The sources tell your site that there was no bidding in this deal. It was “negotiated” between MPL and BCCI. Other interested parties in this deal, who have been “sidelined” are Dream 11 Sports, Puma, and Proline.
What are the BCCI – MPL deal’s latest updates?
One of the top sources of this MPL-BCCI deal has gone on record to say:
“MPL is focused on bringing the best gaming experience to its fans online through our app, and we are extending that to the offline space through our exclusive range of merchandise including apparel and accessories”.
You can see the logo of MPL on various IPL team jerseys. This online gaming platform is famously endorsed as the current star of Indian Cricket, Virat Kohli.
Various new players have entered the cricket sponsorship business. As we already know, Vivo withdrew the title sponsorship of the IPL earlier this year due to the backlash against Chinese goods. This enabled various online gaming companies to put their IPL sponsorship title. After wide repercussions of such stakes, Dream 11 came to the rescue to enable the IPL 2020 proceeds.
However, there are other major players as well. Some of them belong to the EdTech category like Unacademy and Byju’s. However, the real Googly comes with MPL’s arrival in the sport’s merchandise business.
What is the latest update on MPL replacing Nike in the deal?
As per the existing information from BCCI, the earlier Nike pact was worth 370 crores for four players. It had an additional royalty of 30 crores. The deal terminated in September this year.
We understand that Nike, a reputed sports brand, is in its mission to reduce its business footprint in India. Hence, it wanted a discounted rate from BCCI. The basis for such demand from Nike was due to COVID caused the recession in the world market. But BCCI was adamant in its renewal policy. Thus, it floated fresh tenders to invite other players in the market.
The reality remains that the MPL deal is well short of what Nike offered. This creates a lot of suspicion in the minds of market analysts. The fact that there were no major bidders in the sport merchandising category for the IPL title sponsorship. This shows that the sport merchandising business is still in infancy in India, and it’s not that prosperous in terms of returns.
Some More Facts about this Epic MPL BCCI Deal
One of the top sources involved in this epic MPL BCCI deal went on record to say:
“Our vision through MPL Sports Cricket Gear is to become a formidable cricketing gear product and a brand which captures the minds of young cricketing fans.”
This mobile gaming platform is also associated with two IPL franchises (RCB and KKR) and one CPL franchise (TKR) as well. It is also engaged with the cricket boards of Ireland and UAE.