The latest payment cycle on Twitter has arrived, and some lucky users are cashing in on their newfound income from ads in their tweet replies. As announced by Elon Musk in February, this revenue-sharing program has been rolling out to eligible users, with some already sharing their earnings on the platform. Writer Brian Krassenstein, boasting a following of 750,000, revealed a payment of just over $24,000, reported TechCrunch. SK, with 230,000 followers, claimed to have received $2,236, while political commentator Benny Johnson, with 1.7 million followers, was paid nearly $10,000.
The amounts received are substantial, and Musk himself tweeted that the funds have been accumulating since February’s announcement. Twitter’s owner will likely be hoping that this revenue-sharing feature will entice more users to join the subscription-based Twitter Blue tier, particularly high-profile individuals with large followings who initially refused to sign up after Musk removed their blue checkmarks in a recent overhaul of the verification system.
This latest development comes as a refreshing change for the Twitter community, which has faced numerous changes since Elon Musk’s acquisition in October. The platform’s decision to offer something back to its community is a step in the right direction, but it’s important to note that only those with a large number of followers and engaging content will benefit from this program.
Twitter’s New Revenue-Sharing Program Brings Fortune to Select Users
To qualify for the payments, users must be subscribed to Twitter Blue or Verified Organizations, have garnered at least five million impressions on their posts over the past three months, and meet the platform’s creator monetization standards after passing human review. Additionally, they need a Stripe account for payouts. Twitter has also announced that it will soon launch an application process for the revenue-sharing program, providing more opportunities for users to cash in on their online presence.
The timing of these payments comes as Twitter faces increased competition from Threads, a new rival app launched by Facebook owner Meta. With already at least 100 million users, Threads has quickly gained traction due to its integration with Instagram and is now nearly a third the size of Twitter’s community. Only time will tell if these users will remain loyal to the platform, but Twitter is taking steps to stay ahead of the competition.
In a bid to attract and retain users, Twitter needs to continue offering innovative features and incentives. The payment program for ads in tweet replies is a step in the right direction, but only time will tell if it’s enough to counter the growing competition. As the platform navigates this new terrain, it’s crucial for Twitter to adapt and evolve, ensuring that it remains a relevant and attractive destination for users. The future remains uncertain, but one thing is clear: Twitter’s new revenue-sharing program brings fortune to select users, and it’s up to the platform to keep innovating to stay ahead of the game.
