LeBron James, the star player for the L.A. Lakers, has been spotted walking through the rain in a black hoodie, with what appears to be an unreleased next-generation Beats Pill portable Bluetooth speaker dangling from his hand. The sighting was captured in a video posted on the L.A. Lakers’ Instagram Reel on April 20. Sources close to the matter have confirmed that the object in question is indeed the new Beats Pill, which has been out of production since 2022.
The original Beats Pill was launched in 2012, and after a series of updates, including the Pill 2 and Pill XL, the company released the Pill Plus in 2015. However, subsequent to Apple’s acquisition of Beats in 2014, the Pill speaker line was quietly discontinued, with the exception of a limited-edition collaboration with surf- and street-style brand Stussy in 2022.
Despite the absence of the Pill from the market for almost two years, portable Bluetooth speakers have continued to remain extremely popular. Brands like Soundcore, Marshall, Klipsch, and Sony have vied for dominance in this field, and it would be a missed opportunity for Beats to re-enter the market. As a brand with a loyal following, Beats has the potential to recapture its market share with a new and improved Pill speaker.
Given that it is spring, with summer just around the corner, the timing of the release could not be better. With the warmer weather, people are more likely to be looking for portable speakers that can accompany them on outdoor activities, whether it’s a road trip, a cottage vacation, or simply chilling in their own backyard. Whether it’s for use at home, in the pool, or at the beach, a portable speaker is always a welcome addition.
As the details of the new Beats Pill speaker are not yet available, fans of the brand will have to wait with bated breath to learn more about the device. Will it be called the Pill 3? Will it feature improved sound quality, new colors, or innovative features? And most importantly, when can we expect to get our hands on one? Only time will tell, but one thing is for certain – LeBron James’ Instagram Reel has generated a lot of buzz around the potential return of the Beats Pill speaker.