World Liberty Financial, a new decentralized finance project led by former President Donald Trump, was introduced in a live event. The announcement began with a disclaimer that it was not financial or legal advice and featured a 40-minute interview with Trump.
He discussed various personal and political topics, including an alleged assassination attempt and his granddaughter’s language abilities. The event transitioned to discussions with Trump’s sons and associates before introducing the “crypto platform.”
The project focuses on promoting stablecoins and decentralized finance but lacks detailed explanations of how it would function. The description remained broad, with little information on operational strategies or specific goals. Trump and his business partners did not clarify the platform’s mechanisms, leaving many questions about its execution and success.
More concrete information emerged later in the event, with Corey Caplan, an adviser, explaining that World Liberty Financial would issue governance tokens called WLFI. These tokens would be sold to accredited investors in line with US securities laws.
The platform is expected to operate as a borrowing and lending service, but Caplan’s explanation did not provide much clarity on the platform’s overall structure or operations.
Several of Trump’s associates, including Chase Herro and Zak Folkman, highlighted the platform’s goal to assist underserved communities and individuals who lack access to traditional banking. They emphasized the potential of the platform to provide financial products and returns for these groups.
This focus on the unbanked positioned World Liberty Financial as a response to the exclusion many face in the traditional financial system.
Trump’s involvement in World Liberty Financial appears part of a broader effort to engage with the cryptocurrency world.
While Trump himself seemed somewhat disconnected from the technical aspects, his previous ventures in NFTs and his influence in the crypto sector suggest he aims to use his public profile to generate interest. The project’s token distribution raised concerns, as early reports suggested a large portion would be held by founding members, though Caplan later challenged these claims.