The Samsung Galaxy S25 series is on the verge of launch, with just days remaining before the official Galaxy Unpacked event. Leaked promotional images shared by tipster Evan Blass reveal the designs of all three phones in the series, including a separate poster highlighting the Galaxy S25 Ultra. Notably, these images showcase the new phones alongside the inclusion of “Galaxy AI” branding, a key feature that Samsung is pushing for 2025. This focus on AI isn’t unexpected, as the company plans to use it as a major selling point for its upcoming smartphones.
Samsung intends to revolutionize smartphone use through artificial intelligence in 2025, with the revamped Bixby powered by a large language model (LLM) expected to impress users. This AI push is seen as a move to outdo competitors like Apple, which has attempted to integrate more AI into its devices but still has room for improvement with its iPhone 16. The Galaxy S25 series is set to make AI integration a prominent feature, with every model in the lineup—along with the rumored Galaxy S25 Slim—highlighting this as a major selling point.
The leaked images also provide a glimpse of the design changes in the Galaxy S25 Ultra. Unlike its predecessors, which featured sharp edges, the S25 Ultra sports slightly rounded edges. The color depicted in the images is likely the new blue shade, which has been described as looking more gray in tone. Additionally, the base Galaxy S25 is shown in a navy color, which was previously revealed in an extensive list of leaked color options. These subtle design shifts are expected to generate interest in the new series, adding a fresh aesthetic to the devices.
Beyond design, the most significant upgrade across the Galaxy S25 series is the inclusion of the Snapdragon 8 Elite chipset, which promises excellent performance across all three phones. This chipset is expected to provide a major boost in processing power, contributing to a smoother and more responsive user experience. However, while the performance is set to impress, there may be less emphasis on upgrades to the cameras and display, which could disappoint some users looking for further improvements in those areas.
The Galaxy S25 series is shaping up to be a highly anticipated release, especially for those excited about the AI advancements that Samsung is promoting. The combination of powerful performance and AI-driven features makes the Galaxy S25 phones strong contenders for the best smartphones of 2025. However, those who are skeptical about AI marketing or prefer more traditional upgrades in cameras and display might want to wait for the Galaxy S25 Slim before making a final decision.