Samsung is ready to present its latest technologies at the highly anticipated Unpacked event on January 22, 2025. The event will highlight the Galaxy S25 series and enhancements to Galaxy AI, among other exciting announcements. Taking place in San Jose, the keynote will also be streamed live on Samsung’s official platforms and YouTube, ensuring accessibility for viewers worldwide. This annual event is a key moment for Samsung to share its advancements and plans for the coming year.
Samsung Unpacked 2025 is scheduled for 10 a.m. PT (1 p.m. ET) and will take place in San Jose, California. Fans can tune in through Samsung.com, Samsung Newsroom, and the company’s YouTube channel, or follow expert commentary via CNET’s live coverage. Samsung typically holds two Unpacked events each year: the winter edition for the Galaxy S series and a summer event for foldable devices. The 2024 summer event in Paris introduced the Galaxy Z Fold 6 and Z Flip 6, setting the stage for this year’s exciting announcements.
Galaxy S25 Series: Features and Expectations
The Galaxy S25 lineup is expected to include three models: the S25, S25 Plus, and S25 Ultra. Each phone may adopt a rounded design, inspired by Google Pixel devices, and will likely be powered by the Snapdragon 8 Gen 4 processor with Qi2 wireless charging support. Leaks suggest the Ultra model will feature a 6.9-inch display and a 50-megapixel ultrawide camera. Rumors also hint at a thinner Galaxy S25 Slim variant, though its release timeline is uncertain. Pricing remains unconfirmed, with speculation about whether costs will stay the same or increase compared to last year’s lineup.
A key focus of Samsung Unpacked 2025 will be Galaxy AI, designed to make mobile interactions more seamless and intuitive. Potential updates include improvements to the Bixby assistant, keeping pace with recent advancements in AI features from Apple and Google. Samsung aims to refine AI capabilities for tasks like drafting messages and editing photos, addressing mixed consumer reactions to such features. With continued innovation, Samsung hopes to enhance user experiences and establish a stronger connection between technology and daily life.
Surprises and Additional Announcements
Unpacked events are often accompanied by unexpected reveals or teasers. Last year, Samsung introduced the Galaxy Ring, and there is speculation about updates to this wearable device, including improved sensors and battery life. Additionally, Samsung may share news on its Project Moohan mixed reality headset, which is slated for launch later this year. These potential announcements reflect Samsung’s efforts to expand its product lineup and explore cutting-edge technologies beyond smartphones.
Samsung is offering enticing preorder incentives for the Galaxy S25 series. Customers can receive a $50 credit for reserving the device, up to $900 in trade-in value for eligible devices, and an additional $300 instant credit by preordering before January 22. These offers provide a cost-effective way for users to experience Samsung’s latest technology. As the event draws near, CNET will provide comprehensive coverage to ensure fans stay informed about all the details and developments.