Microsoft has introduced Muse, a new generative AI model designed to aid “gameplay ideation.” The company released small, grainy GIFs showcasing AI-generated gameplay footage based on Ninja Theory’s multiplayer game, Bleeding Edge. Microsoft claims that Muse could revolutionize how classic games are preserved and made compatible across different devices. However, this announcement has sparked mixed reactions, with some seeing it as just another instance of the AI hype cycle.
AI researcher and game designer Dr. Michael Cook provided a clearer explanation of Muse’s functionality. Contrary to Microsoft’s implications, Muse does not generate gameplay or create new ideas. Instead, it has been trained on seven years of gameplay footage from Bleeding Edge to predict what might happen next if changes were made to the game. This method is similar to Google’s past efforts in generating Doom gameplay footage using AI.
Muse’s primary goal is to assist developers in predicting gameplay outcomes based on modifications to a game’s environment. For example, if a jump pad is added to a level, Muse can generate footage predicting how a player might interact with it. While the tool could be useful for developers seeking a quick visual representation of their level design adjustments, it does not replace human creativity or decision-making in game development.
Challenges and Limitations of AI in Game Development and Preservation
Microsoft’s research paper on Muse highlights key AI requirements, such as persistence, consistency, and diversity. For example, if a jump pad is added, it must remain functional across different scenarios.
However, Cook emphasizes that the research is not about fully automating gameplay generation but rather about how developers might integrate AI tools into their workflow. Despite Microsoft’s enthusiasm, the broader game development community remains skeptical, with concerns over AI’s practicality and ethical implications in creative industries.

Cook raises significant concerns about Muse’s feasibility. The system requires an extensive dataset of gameplay footage, which many developers, especially smaller studios, may not have. Additionally, despite Microsoft’s resources, Muse’s output remains rudimentary, struggling to produce high-quality, reliable predictions. The AI model is currently costly and inefficient, making it impractical for widespread industry adoption.
AI and Game Preservation a Revolutionary Tool or a Misguided Approach
Microsoft suggested that Muse could play a crucial role in game preservation by making older games compatible with modern devices. Xbox chief Phil Spencer expressed excitement over this prospect, but Cook strongly disagreed, calling Spencer’s statements “idiotic.”
According to Cook, AI-generated gameplay footage is not equivalent to true game preservation, as it cannot capture the full mechanics, player interactions, and cultural significance of a game. Game preservation requires far more comprehensive approaches than what Muse offers.
The debate over AI’s role in gaming continues, with industry leaders like Strauss Zelnick of Take-Two Interactive dismissing AI as an “oxymoron.” While AI tools like Muse may provide some utility in game development, they are far from being transformative solutions.
The technology remains in its infancy, and its practical applications are limited. Whether AI can truly revolutionize game creation or preservation remains an open question, but for now, Muse appears to be more of an experimental curiosity than a game-changing innovation.