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Independent agencies are shifting towards a more proactive and consultative approach to attract clients and expand their services. This change comes as a response...
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The issue of ad overexposure has long been a challenge for advertisers, particularly in managing how often their ads are shown to viewers on...
Independent agencies are shifting towards a more proactive and consultative approach to attract clients and expand their services. This change comes as a response...
AI technology has advanced significantly from the text-based chatbots of just a year ago. Today, we see the rise of multimodal models, which can...
As Advertising Week unfolds, Omnicom Media Group (OMG) is actively working to establish transparency and standards in areas of the advertising industry that are...