In recent weeks, the digital advertising industry has faced significant upheaval, largely driven by actions from major tech companies. Google reversed its long-standing plans...
Social platforms like TikTok and Snap are increasingly building stronger relationships with influencer agencies by offering perks such as access to first-party data and...
Dawn Aerospace, a startup with offices in the Netherlands and New Zealand, has ambitious plans to create the first reusable vehicle capable of flying...
Criteo is currently engaged in merger and acquisition talks with Skai, a company previously known as Kenshoo. The potential deal could be worth hundreds...
Investment in influencers is increasingly dominating marketing and media budgets, necessitating an exploration of the various types of influencers across platforms, from TikTok personalities...