Apple’s Vision Pro headset, priced at $3,499 and described as a “spatial computing” device, has expanded its availability outside the United States for the first time. Initially launched in February in the US, the headset’s impact in the tech world has been tempered by its limited regional availability, with major markets still awaiting access.
Apple’s decision to introduce international sales was announced during its keynote at the Worldwide Developers Conference earlier this month.
The first wave of international shipments includes China, Japan, and Singapore, where the Vision Pro went on sale today. A second wave is scheduled for July 12, targeting Australia, Canada, France, Germany, and the United Kingdom. This phased rollout aims to broaden the device’s market reach and assess global demand.
Apple Expands Vision Pro Headset Availability Internationally
Initial reviews of the Vision Pro highlighted its technical sophistication and suitability as a personal entertainment device, especially for frequent travelers. However, its full potential in productivity and gaming applications remains untapped, raising questions about its justification for the premium price tag.
Speculation surrounding Apple’s future plans for mixed-reality devices adds further complexity. Reports suggest delays in the Vision Pro 2 and the development of a potentially cheaper alternative slated for a 2025 release. These developments underscore Apple’s strategic adjustments amid evolving market dynamics and consumer expectations in augmented reality.
Ultimately, the success of Apple’s Vision Pro and its successors hinges on broader availability and possibly a reduction in cost, aligning with CEO Tim Cook’s vision of augmented reality as a transformative computing platform. The international rollout marks a critical phase in this journey, testing market reception and setting the stage for future advancements in spatial computing technology.
