The advertising industry has long sought to answer the Wanamaker question: which half of their advertising works. Media mix modeling (MMM) was once the...
The unexpected exit of President Biden from the presidential race, alongside his endorsement of Vice President Kamala Harris, has already begun to reshape the...
The Olympic Games have become a critical opportunity for brands to market themselves, with a surge in competition as marketers explore diverse sports such...
The European Commission (EC) has intervened to block Meta’s controversial plan to charge users a subscription fee in exchange for privacy on its platforms....
Cloud gaming technology is impressive, particularly under ideal conditions. Companies like Microsoft and Nvidia are actively developing their cloud gaming services, with Xbox Game...
Despite market fluctuations, Bitcoin whales have demonstrated remarkable resilience by consistently accumulating and retaining BTC holdings. Ki Young Ju, the founder and CEO of...