The journey of Epic Games Store’s arrival on iOS in the European Union has been a tumultuous one, marked by significant milestones and setbacks. AppleInsider recently reported that the Epic Game Store has cleared Apple’s notarization process, a crucial step toward launching an alternative game store on Apple’s tightly controlled platform.
This achievement aligns with Epic CEO Tim Sweeney’s longstanding goal, albeit initially restricted to the EU region.
Earlier this year, Apple announced plans to permit third-party app stores in compliance with the Digital Markets Act (DMA) in Europe, a regulatory move aimed at fostering more openness and competition in platform ecosystems. Despite these policy changes, which some critics argue may not fully embody the spirit of the DMA, Apple’s stringent app approval processes have remained contentious.
Epic Games Store’s Turbulent Path to iOS in the European Union
The conflict between Epic and Apple spans several years and global jurisdictions, with Epic challenging Apple’s 30% revenue cut and app store policies as anti-competitive. Despite the regulatory shift, Apple reportedly rejected the Epic Games Store app twice, citing issues with button design conformity to Apple’s guidelines.
Specifically, Apple raised concerns about similarities in button appearance and text, such as the “Install” and “in-app purchases” buttons, which it deemed could confuse users.
Epic publicly criticized Apple’s rejections as arbitrary and obstructive, alleging violations of DMA principles. Despite these disputes, Apple eventually approved the Epic Games Store app while still demanding future changes to button designs and text. Tim Sweeney voiced opposition, accusing Apple of making unreasonable demands that could make the store less user-friendly and standard.
Looking ahead, the Epic Game Store’s imminent arrival on iOS devices in the EU signifies a significant step forward amidst ongoing disagreements and regulatory pressures. Epic must still develop essential components like its mobile payment system for the platform, continuing to navigate a landscape shaped by legal battles and evolving regulatory frameworks.
