Apple has launched a new marketing campaign to promote its smartwatch as a device that enables parents to stay in touch with their children, capitalizing on the growing trend of schools banning smartphones in the classroom. With concerns over the potential distraction and negative impact on mental health of smartphones, Apple is touting its smartwatch as a responsible alternative for kids.
The “A Great Call For Kids” website highlights the various features of the Apple Watch that make it an ideal choice for parents. One of the key features is the ability to set up the watch so that parents can track their child’s location, receive alerts when they arrive at school or home, and even communicate with them via messaging or calls. This feature is particularly useful for parents who want to stay connected with their child while still giving them some independence.
Another feature that Apple is promoting is Schooltime, a feature that restricts notifications and apps during school hours. This feature is designed to help kids stay focused on their studies and reduce distractions. The watch face also displays a distinctive yellow circle when Schooltime is enabled, making it easy for teachers and parents to recognize.
The Find My app is another key feature that Apple is highlighting. This app shows the exact location of the Apple Watch wearer, giving parents peace of mind and allowing them to track their child’s movements. Parents can also use this app to receive alerts when their child arrives at a specific location, such as school or home.
Apple’s Innovative Strategy to Stay Ahead of Smartwatch Game
Apple is also promoting the Apple Watch as a suitable alternative for kids who are too young for a smartphone or attend a school where smartphones are banned. The watch offers a range of features that cater specifically to kids, including Schooltime, Find My, and messaging and calling capabilities.
The trend of schools banning smartphones is not limited to the United States. In the UK, one of the country’s most elite schools has announced that it will ban smartphone use from its new intake of 13-year-old students starting in September. Similarly, public schools in New York City and Los Angeles are looking at ways to limit smartphone use in the classroom.
Apple’s move to promote its smartwatch as a device for kids is a strategic one. With the trend of schools banning smartphones, the company is positioning its smartwatch as a responsible alternative that allows parents to stay connected with their child while still giving them some independence. By highlighting the watch’s features and capabilities, Apple is likely to appeal to parents who are looking for a safe and responsible way to keep their child connected.
Apple’s “A Great Call For Kids” campaign is a strong marketing strategy that is likely to appeal to parents who are looking for a responsible alternative to smartphones for their kids. By promoting the features and capabilities of its smartwatch, Apple is positioning itself as a leader in the wearables market and staying ahead of the competition.
