Project Kyzen, a new casual Web3 multiplayer game developed by Impact Theory Studios and creator Tom Bilyeu, is set to make its debut on August 22, 2024. The game will feature a special collaboration with the Bruce Lee Family Company, offering players the chance to compete in five unique Mini Battle Arena (MiBA) game modes as the iconic martial artist Bruce Lee.
This collaboration is designed to bring Lee’s legendary persona and teachings into the game, enriching the player experience with a blend of entertainment and philosophy.
The integration of Bruce Lee’s character into Project Kyzen includes a custom avatar bundle with special skins, apparel, and accessories. These items can be unlocked or purchased, allowing players to personalize their gaming experience. The goal of this partnership is to not only replicate Lee’s physical appearance but also to embody his philosophy and mindset, providing players with a deeper connection to his teachings.
Impact Theory Studios’ Project Kyzen Features Bruce Lee Collaboration, Launching August 22, 2024
Tom Bilyeu, the CEO and co-founder of Impact Theory, expressed his excitement about this collaboration, highlighting how Bruce Lee’s book, *Tao of Jeet Kune Do*, significantly influenced his life and career. Bilyeu sees this partnership as an opportunity to integrate Lee’s timeless wisdom into Project Kyzen, aiming to inspire and empower gamers worldwide through Lee’s legendary presence and teachings.
Shannon Lee, CEO of the Bruce Lee Family Company, emphasized the importance of this partnership in reaching fans who admire Bruce Lee but may not be traditional martial arts practitioners.
She believes Project Kyzen’s Mini Battle Arenas provides an ideal platform for showcasing Lee’s Jeet Kune Do techniques in a dynamic and engaging manner. The game’s immersive approach is seen as a fitting tribute to Bruce Lee’s approach to life and entertainment.
In addition to the game’s release, it’s worth noting that Tom Bilyeu’s company, Impact Theory, faced legal challenges in 2023 with the U.S. Securities and Exchange Commission (SEC) over its 2021 NFT drop.
The company settled by paying $6.1 million in fines. Despite this setback, Project Kyzen remains on track for its August 22 launch, promising an exciting and innovative gaming experience for fans of Bruce Lee and Web3 gaming alike.
