Levellr has announced that Collins, a well-known entrepreneur behind successful companies like SuperAwesome and Jolt, will be joining as the company’s chairman. In a recent email to GamesBeat, Collins mentioned that Levellr’s Discord tools are already in use by more than 60 gaming studios and tech firms, including major players such as Scopely, Hutch, Pathea, the NFL, Google, and YouTube.
This underscores the growing trend of utilizing community engagement tools within the gaming sector to enhance user experience and interaction.
With over 200 million monthly active users, Discord has solidified its position as one of the leading messaging platforms, particularly popular among Gen Z and Gen Alpha gamers. This surge in popularity has prompted various gaming organizations to recognize the value of Discord communities.
Levellr’s software is designed to serve a broad range of teams, including community managers, marketing professionals, and customer support, showcasing its versatility in enhancing community-driven strategies for gaming and consumer brands.
Levellr provides comprehensive services that go beyond simple community management, offering robust analytics, sentiment tracking, and monetization features. Their tools enable brands to gain detailed insights into community engagement, which helps optimize interactions and drive revenue.
Levellr Appoints SuperAwesome Founder Collins as Chairman to Boost Discord Community Engagement in Gaming
CEO Tom Gayner highlighted the growing importance of community engagement for revenue growth, noting that Levellr has successfully attracted angel investors who are well-acquainted with the industry’s challenges in customer acquisition and retention amidst rising costs.
Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr operates with a distributed team across North America and Europe. Both founders have extensive backgrounds in gaming and entertainment, and they identified a shift in social media where traditional platforms are increasingly focused on broadcasting content rather than fostering engagement. This change has led to a migration of community interactions to platforms like Discord, where users can engage in more meaningful conversations.
Despite having engaged communities, many organizations have struggled to quantify the tangible value these communities offer. Levellr addresses this challenge with its AI-driven social listening tools and gamification features, which transform community engagement into actionable insights. The company processes billions of data points to help clients understand the financial impact of their Discord users, demonstrating that users engaged on Discord can be significantly more valuable than those who are not part of such communities.
