A recent study commissioned by CyrusOne has revealed that while the UK public generally supports the construction of datacentres in their communities, there is a significant lack of understanding about what these facilities actually do. The research, conducted by Censuswide, polled 13,000 people across the UK, Ireland, the Netherlands, Spain, Italy, France, and Germany.
The findings highlight that the UK respondents were the least likely to correctly identify the function of a datacentre among the surveyed countries. This could pose a challenge to the UK government’s initiative to expand datacentre infrastructure as part of its economic growth strategy.
Despite the public’s limited understanding of datacentres, the report found that many are aware of the benefits they bring, particularly in terms of job creation and contributions to the local economy. The research suggests that datacentre operators can improve local acceptance by promoting these economic advantages, including training and apprenticeship opportunities for local communities.
60% of UK respondents expressed a willingness to have a datacentre in their area, with support rising to 79% among those who already have one nearby.
However, opposition to datacentres does exist, as demonstrated by local concerns surrounding the construction of the DC10UK datacentre in Hertsmere Borough. Environmental issues such as the impact on Green Belt land, biodiversity, and increased traffic have led to objections.
Study Reveals UK Public’s Limited Understanding of Datacentres Despite Support for Local Construction
In contrast, there are also supporters of the project, underscoring the mixed feelings that often accompany large infrastructure developments. These concerns highlight the need for operators to address local apprehensions and emphasize the positive aspects of datacentre projects.
The report also pointed out the importance of raising awareness about the role of datacentres, as a significant portion of respondents failed to recognize them as key infrastructure for powering digital services like social media.
Only 45% of participants correctly identified datacentres’ involvement in digital applications. This gap in understanding can lead to mistrust, which is why industry leaders stress the need for better public education about the essential role datacentres play in modern society and the economy.
CyrusOne’s findings underscore the importance of community engagement for datacentre operators, suggesting that the industry should focus on explaining the benefits to local populations and addressing misconceptions.
Although the low awareness is concerning, the positive attitudes found in the study present an opportunity to foster a more enduring social contract between operators and the communities that host these critical facilities.
