At the Galaxy S25 Ultra launch event, Samsung surprised the audience by announcing the revival of its iconic “Edge” branding for its upcoming slim smartphone, the Galaxy S25 Edge. Previously rumored to be called the Galaxy S25 Slim, the device is positioned to compete with Apple’s speculated iPhone 17 Air. This announcement marks the return of the Edge name, which has been dormant for years, adding a nostalgic element to Samsung’s lineup.
A Slimmer Design Than Ever Before
The Galaxy S25 Edge was teased during the Galaxy Unpacked event in San Jose, showcasing its incredibly slim design, rumored to be just 6.4mm thick. This makes it significantly thinner than Samsung’s current flagship, the Galaxy S25, which measures 7.2mm. While Samsung did not allow hands-on access or photographs of the device, its slim profile was demonstrated alongside block forms representing standard smartphone sizes, emphasizing its sleek form factor.
Samsung has not shared specifics about the Galaxy S25 Edge’s hardware, including screen size, processor, or battery capacity. However, it has been confirmed that the phone features a dual rear camera setup and a punch-hole selfie camera. The front display, notable for its minimal bezels, is flat rather than curved, a departure from the curved screens that were the hallmark of earlier Edge models like the Galaxy S7 Edge.
A Shift Away From the Original Edge Identity
The flat display design of the Galaxy S25 Edge has sparked debate, as it moves away from the curved-edge screens that defined the Edge series. Fans of the original Edge lineup might miss the signature design, while others see it as a fresh direction for the brand. Some enthusiasts feel the “Alpha” branding, historically tied to Samsung’s slim and stylish devices, might have been a more appropriate choice for this ultra-slim phone.
By reviving the Edge branding for a slim smartphone, Samsung is making a bold move to target the niche for ultra-thin devices. While the phone’s modern design and features position it as a competitor to Apple’s rumored iPhone 17 Air, the divergence from traditional Edge elements raises questions about whether this rebranding aligns with the original legacy. Nonetheless, the Galaxy S25 Edge has already generated excitement and nostalgia among tech enthusiasts.