Apple is expected to announce a new entry-level iPhone model tomorrow, with mounting evidence suggesting it will be called the iPhone 16E instead of the iPhone SE (4th generation). While previous SE models followed a consistent naming pattern, this shift could indicate a change in Apple’s strategy for its budget-friendly lineup. The official announcement should provide clarity on the device’s specifications, price, and release date.
Shifting Away from the SE Branding
For months, leaks and reports have referred to this upcoming model as the next iPhone SE, as it is set to succeed the iPhone SE (3rd generation). However, rumors about the iPhone 16E name first surfaced in December through a popular Chinese social media account, Fixed Focus Digital. Shortly after, well-known leaker Majin Bu also mentioned that Apple was planning to use this new name instead of continuing with the SE branding.
The speculation gained further traction when Majin Bu recently reported that a source had seen an iPhone 16E box. Adding to this, Bloomberg’s Mark Gurman pointed out that Apple CEO Tim Cook’s teaser post about a “new member of the family” suggests a departure from the SE branding. Additionally, some Amazon listings for iPhone 16E cases have appeared, though it’s unclear if they are based on concrete information or mere assumptions.
Expected Features and Enhancements
The iPhone 16E is rumored to come with significant upgrades, including a 6.1-inch OLED display, replacing the LCD panel used in previous SE models. Other anticipated features include Face ID, an A18 chip, a USB-C port, and an Apple-designed 5G modem for better connectivity. It is also expected to support Apple Intelligence, positioning it as a more capable device compared to past entry-level iPhones.
With Apple’s official announcement just hours away, many questions remain about the iPhone 16E and its place in the company’s lineup. The shift in branding could suggest a new direction for Apple’s budget smartphones, making them more aligned with the iPhone 16 series rather than the traditional SE line. Pricing and availability will likely be revealed during the event, providing a clearer picture of how this device fits into Apple’s broader strategy.