Meta introduced a new video editing app called “Edits” after ByteDance’s CapCut was removed from the Apple App Store and Google Play Store as part of the TikTok ban. Instagram head Adam Mosseri announced the app’s upcoming launch on iOS next month, with an Android version to follow. The company is collaborating with select creators to gather feedback on the app’s features ahead of its full release.
Key Features and Tools Available in Edits for Video Creators
The Edits app will provide a variety of creative tools aimed at helping creators enhance their video content. Notable features include a dedicated inspiration tab, an area for tracking video ideas, and a high-quality camera for better production. Additionally, users will be able to share draft videos with friends or collaborators and receive insights on how their videos perform on Instagram after being published.
Adam Mosseri clarified that Edits is intended for professional creators rather than casual video makers. While the distinction may be difficult to measure precisely, it suggests the app will offer advanced editing tools suited to creators who produce high-quality content. Casual users might find the app too complex compared to simpler, more basic video editing options available.
Meta’s Pattern of Quickly Responding to Shifts in the Market
Meta has a history of rapidly introducing products to compete with changes in the market. In 2020, following TikTok’s ban in India, Meta launched Instagram Reels in response. In 2023, Meta also launched Threads as a competitor to text-based platforms like X. The company’s quick move with Edits reflects its strategy to take advantage of emerging opportunities in the video editing space, especially after CapCut’s removal.
The video editing market is becoming more competitive, with new apps attempting to fill the void left by CapCut. For example, Captions, an a16z-backed app, shifted to a freemium model to attract more users and challenge CapCut’s dominance. Meta’s introduction of Edits aims to capitalize on the uncertainty surrounding CapCut’s availability and offer an alternative tool for creators looking for advanced editing options.