Fortnite has reached a major milestone as the first creator-owned account, Andre Rebelo (aka Typical Gamer), surpasses one million followers on the platform. Rebelo, who also has over 15 million subscribers on YouTube, used Fortnite’s custom tools like Fortnite Creative and Unreal Editor to create unique experiences, amassing a dedicated following. His success highlights Fortnite’s evolution from a game into a creator-centric platform, offering both creators and brands a new avenue to engage audiences.
While Roblox still leads in terms of brands’ marketing spend within virtual worlds, Fortnite is rapidly closing the gap. As of 2025, Fortnite accounts for 33% of brands’ marketing spend in the metaverse, a significant increase from previous years. This growth is driven by the platform’s ability to attract top creators like Rebelo, positioning Fortnite as a viable marketing space for brands aiming to connect with younger, engaged audiences in the gaming world.
Fortnite’s Creator Program and Follow System Drive Engagement and Reward Content Creators
Epic Games’ Support-a-Creator program, which rewards creators with promotional codes once they reach 1,000 followers, has been a key component of the platform’s growth. Rebelo’s milestone of one million followers showcases the potential of Fortnite’s creator ecosystem, offering more exposure and financial incentives through Fortnite’s “Engagement Payout” system. This system rewards creators based on player engagement and playtime, providing a clear motivation for creators to drive attention to their experiences.
Fortnite Becomes a Creator Powerhouse as Top Talent Gains Massive In-Game FollowingsFortnite’s follow system, introduced in November, is still new but quickly becoming a powerful promotional tool for creators. The system allows players to follow their favorite creators, boosting exposure for the creators’ custom worlds and mini-games. Despite its recent launch, creators like Rebelo have successfully utilized the follow feature to drive engagement and attract a large player base, further cementing Fortnite’s role as a platform for creator-driven content.
Rebelo’s Milestone Highlights Fortnite’s Growing Role as a Platform for Creator Marketing
Rebelo’s achievement of one million followers is not only significant for him but also serves as inspiration for other creators looking to make their mark on Fortnite. His success in converting followers from YouTube to Fortnite demonstrates the potential for cross-platform promotion and marketing within the gaming space. With his growing audience, Rebelo now stands to gain increased exposure and revenue, thanks to Fortnite’s engagement-driven payout model.
As Epic Games positions Fortnite as an alternative to Roblox for metaverse-focused brands, creators like Rebelo are helping shift perceptions about the platform’s potential for branded content. Although Roblox has long been seen as the go-to UGC environment for brands, Fortnite is gaining traction as a creative and marketing powerhouse. With a growing roster of top creators and increasing brand interest, Fortnite is carving out its place in the creator economy.
