Jamila Robinson, editor-in-chief of Bon Appétit and Epicurious since September, has been actively reshaping culinary brands amidst evolving digital landscapes. Facing shifts in search algorithms and audience engagement, Robinson emphasizes building stronger connections with readers by expanding food coverage into unconventional territories like sports and relationships.
This strategic pivot challenges traditional culinary norms while introducing new subscriber products, such as the Cook with Bon Appétit monthly subscription box, which includes curated ingredients, recipes, video instructions, and digital subscriptions to both magazines.
In a recent episode of the Digiday Podcast, Robinson discusses Bon Appétit’s latest Sports issue, highlighting the intersection of food and sports culture, from stadium snacks to NBA stars’ investments in wine.
Jamila Robinson’s Transformative Impact on Bon Appétit and Epicurious Through Digital Growth and Subscriptions
This broadened scope reflects a modern approach to culinary lifestyle, aiming to resonate with diverse audience interests. Additionally, upcoming themed issues like the “relationships issue” underscore food’s role in fostering connections, further expanding the magazine’s editorial breadth and industry leadership.
Adapting to dynamic social media algorithms, Robinson emphasizes the importance of understanding audience behaviors and trending ingredients to maintain relevance. This approach guides content creation and subscription strategies aimed at deepening reader engagement across various culinary experiences, from cooking to dining out.
The launch of Bon Appétit’s subscription box ventures into the new business territory, not only offering culinary experiences but also spotlighting independent brands and versatile ingredients like spices and sauces. This initiative not only enhances user convenience with curated recipes but also promotes culinary exploration and supports emerging food businesses aligned with Bon Appétit’s editorial values.
Under Jamila Robinson’s leadership, Bon Appétit and Epicurious are innovatively navigating digital transformations, broadening their culinary narrative, and strengthening audience connections through diverse content and interactive subscription offerings. These efforts underscore their commitment to evolving alongside reader preferences while setting new standards in culinary media.
