Adobe, a leader in creative technology, is set to transform the world of video editing with the introduction of generative AI features in its Premiere Pro video editing suite. The company has announced a range of innovative video-generating tools that will utilize its own AI model, Adobe Firefly, as well as collaborations with renowned third-party generative AI models. These features are designed to revolutionize the professional-level video creation and production workflow, providing creators with unparalleled power and flexibility to bring their vision to life.
Adobe Firefly, which was initially a text-to-image generator, has been rapidly expanding its AI capabilities across various editing mediums, including image, vector, design, and text effects. The new generative AI video editing features will join this family of Firefly models, catering to the needs of professional video editors. Some of the exciting new features include Generative Extend, Object Addition and Removal, and Text to Video.
Generative Extend will allow editors to extend the length of a clip, making it easier to manage timing and transitions. Object Addition and Removal will enable editors to select and remove or replace objects in a frame with ease, including the ability to change an actor’s clothing style. Text to Video will permit editors to generate media using text queries, which can include storyboards, B-roll, or live-action footage.
Adobe Revolutionizes Video Editing with Generative AI
One of the most significant aspects of these new features is the ability for editors to select which third-party models work best with their footage within Premiere Pro. Adobe is also planning to include content credentials, which will tag the media as AI-generated and specify the model used to create the content. This added transparency and control will provide creators with the assurance they need to work with confidence.
According to Ashley Still, Senior Vice President of Adobe’s Creative Product Group, the company is reimagining every step of the video creation and production workflow to empower creators with new power and flexibility. By integrating generative AI innovations into core Premiere Pro workflows, Adobe is addressing real pain points that video editors face every day, allowing them to focus on their craft.
The introduction of these generative AI features in Premiere Pro marks a significant milestone in the development of AI-powered video editing tools. As the technology continues to evolve, creators can expect even more innovative features that will further blur the lines between creativity and technology. With Adobe’s commitment to reimagining the video creation and production workflow, the future of video editing looks brighter than ever.
