Nvidia has decided to delay the launch of its RTX 5070 graphics card from February to March 5th. This delay was revealed through the product page update today. Nvidia had previously made bold claims that the RTX 5070 would deliver RTX 4090-level performance at a significantly lower price of $549.
However, this delay could impact its competitive position, especially with AMD set to announce its Radeon RX 9070 and 9070 XT on February 28th. The delay might give Nvidia more time to adjust its pricing and marketing strategies in response to AMD’s upcoming cards.
RTX 5070 Ti Arrives Before AMD’s Event
Despite the delay of the RTX 5070, Nvidia will launch its higher-end RTX 5070 Ti on February 20th for $749. This move ensures that Nvidia remains in the market spotlight ahead of AMD’s event. By releasing the Ti variant first, Nvidia can capture early adopters who are eager for a new GPU and potentially prevent them from waiting for AMD’s offerings. This strategic move could help Nvidia maintain dominance in the high-performance GPU segment before AMD’s latest Radeon cards are revealed.
AMD has indicated that it does not plan to compete directly with Nvidia’s highest-end GPUs. Instead, its strategy revolves around pricing. The Radeon RX 9070 and 9070 XT are expected to compete with Nvidia’s RTX 4070 Ti and 4070 Super rather than the top-tier RTX 4090 or even the upcoming RTX 5070 Ti.
Given Nvidia’s immense profitability—making up to $20 billion in profit per quarter—Nvidia has the financial flexibility to respond with aggressive pricing if necessary. This means that AMD’s competitive advantage could be challenged if Nvidia decides to adjust its prices post-launch.
Rumors of a More Powerful AMD GPU
There are rumors that AMD might be developing an even more powerful graphics card beyond the 9070 and 9070 XT. Some speculation points to a potential 32GB RAM GPU, which could challenge Nvidia’s high-end offerings.
However, AMD’s gaming marketing lead, Frank Azor, has denied that the 9070 XT will have 32GB of RAM but did not address the broader rumors of a more advanced model. If such a card exists, it could significantly shake up the GPU market, particularly for users looking for high VRAM capacities for gaming and creative workloads.
The upcoming launches from both Nvidia and AMD highlight the continued battle for market dominance in the GPU space. Nvidia’s delay of the RTX 5070 may give it more room to maneuver against AMD’s announcements, while AMD is focusing on pricing to attract buyers.
If AMD does release a more powerful GPU, it could pose a serious challenge to Nvidia’s high-end lineup. As the competition heats up, the coming weeks will be crucial in determining which company gains the upper hand in the ever-evolving graphics card market.