Chinese smartphone maker Oppo has announced the launch of its Private Computing Cloud, a privacy-focused cloud computing system aimed at keeping users’ sensitive conversations separate from its artificial intelligence (AI) tools. The initiative follows a partnership with Google, which will provide Confidential Computing software to power Oppo’s privacy solution.
This software utilizes encryption to prevent third-party access to user data, ensuring that personal information remains private. The move aligns with a broader industry trend of prioritizing data security, especially as AI-powered services become more prevalent.
Oppo Strengthens AI Privacy with Private Cloud to Protect User Data
Oppo’s decision to implement a private cloud for sensitive user data mirrors a similar move by Apple, which introduced Private Cloud Compute (PCC) to safeguard user information from its AI system, Apple Intelligence. The main objective is to prevent users’ search history, private calls, and other sensitive information from being used to train AI models.
Oppo already integrates Google’s Gemini foundation models into its AI-driven features, but this new cloud system ensures a clear separation between personal data and AI development.
Oppo Introduces Private Computing Cloud to Enhance AI Privacy and Data SecurityThe Private Computing Cloud will be embedded in various Oppo smartphone features throughout 2024. These include call recording and summarization, search enhancements, and image generation, all while keeping user data encrypted and inaccessible to Oppo.
As AI adoption grows, smartphone manufacturers are increasingly developing solutions that strike a balance between advanced functionality and user privacy. Oppo, currently holding a 14% market share in China, is positioning itself as a leader in AI-integrated yet privacy-conscious smartphone experiences.
Oppo’s AI Expansion and Industry Competition
Oppo is not alone in its AI privacy efforts. Honor, a rival Chinese smartphone brand, also announced a partnership with Google to develop AI solutions. In addition to its privacy cloud, Oppo unveiled new AI capabilities, such as call translation and voice transcription, as well as deeper integration of Google’s Gemini AI into core apps like Notes, Calendar, and Clock. These features enhance productivity while ensuring that private data is stored securely.
Looking ahead, Oppo is working to implement Google’s Gemini 2.0 AI model into its devices. This next-generation AI system, capable of autonomous decision-making, will further improve user experience. The company has set ambitious goals, aiming to reach 100 million users with generative AI features by the end of 2025, doubling its 2024 target. As AI continues to drive innovation in the smartphone industry, Oppo’s emphasis on privacy and security could give it a competitive edge in the global market.
