Faced with challenges in tracking key metrics like the Cost of Acquiring Customers (CAC) and lacking transparency in their campaign performance, Nutrimuscle, a fast-growing sports supplement brand, turned to Fospha in June 2023. Their goal was to enhance conversions and optimize spending.
Traditional last-click and ad platform measurements proved insufficient, prompting Nutrimuscle to seek a deeper understanding of spend allocation and identify the most effective channels for increasing reach and conversions.
Fospha’s comprehensive full-funnel attribution model provided Nutrimuscle with detailed insights into clicks and impressions, revealing the most effective channels. Among these, Snapchat emerged as a standout performer in Q3, achieving the highest Return on Ad Spend (ROAS) of 18.7 across ad platforms.
Nutrimuscle Boosts Revenue with Fospha and Snapchat’s High ROAS and Low CAC
Additionally, Snapchat secured the second-highest number of conversions among paid media channels while maintaining an exceptionally low CAC of 23 EUR. This highlighted Snapchat’s potential as a cost-efficient growth channel.
The insights gained from Fospha highlighted a significant opportunity for Nutrimuscle, particularly as Snapchat’s mobile-only, impression-led nature had been underappreciated by Google Analytics’ click-only attribution.
Fospha’s data revealed 67 times more revenue attributed to Snapchat than what was visible in Google Analytics, encouraging Nutrimuscle to increase its Snapchat budget by 17% from Q2 to Q3. This newfound transparency empowered Nutrimuscle to make data-driven decisions about their ad spend.
Increasing Snapchat’s budget helped Nutrimuscle achieve two primary goals: diversifying its business and channel mix, thereby reducing reliance on any single platform. This strategic shift resulted in improved performance quarter over quarter, with a 45% revenue increase driven by Snapchat.
Concurrently, Nutrimuscle experienced a decrease in CAC and a 22% rise in ROAS compared to the previous quarter, demonstrating the effectiveness of the reallocated spending.
Fospha’s role in highlighting Snapchat as a key growth channel was instrumental to Nutrimuscle’s success. The improved visibility into campaign performance and efficient spend allocation enabled Nutrimuscle to achieve significant revenue growth while optimizing its marketing efforts, solidifying Snapchat’s position as a crucial component of its advertising strategy.
