Roblox has made strategic leadership changes by appointing Jerret West as its new Chief Marketing Officer (CMO) and head of market expansion. West, who will report directly to Roblox founder and CEO David Baszucki, is tasked with overseeing the platform’s marketing and creative teams.
Baszucki expressed optimism about West’s appointment, highlighting his role in scaling Roblox’s vision to connect a billion people globally with optimism and civility.
Alongside West, Desiree Fish has been promoted to Chief Communications Officer (CCO) after serving as VP of Communications since January 2021. Fish played a crucial role during the CMO search and will continue to lead Roblox’s communications and marketing efforts.
Jerret West
West brings a wealth of experience to Roblox, having served as CMO of Xbox and Corporate Vice President of Microsoft Gaming. His tenure at Netflix also saw him spearheading marketing efforts across Europe and the Asia Pacific, contributing significantly to the platform’s expansion into over 40 countries.
Roblox aims to leverage West’s international expertise to drive its global growth strategy. With robust plans in place, including the addition of e-commerce support and programmatic video ads, Roblox seeks to enhance accessibility and engagement for its diverse user base.
West views Roblox as a platform with immense potential, describing it as the meeting point for generations immersed in the digital world. He emphasizes Roblox’s role in fostering a vibrant and engaged community, offering unique opportunities for brands to partner and create innovative experiences.
Looking ahead, West sees Roblox not only as a hub for immersive experiences but also as a fertile ground for marketers to connect diverse content with a rapidly expanding user community. His appointment underscores Roblox’s commitment to expanding its influence globally while enriching user experiences and brand partnerships on its platform.
