Apple’s latest innovation, the Vision Pro mixed-reality headset, has been met with a mix of excitement and skepticism from tech enthusiasts and industry analysts. With a hefty price tag of $3,500, the device is considered one of the most expensive in its category, raising questions about its feasibility in a market where more affordable options are increasingly popular. However, according to reliable sources, Apple is already working on a cheaper version of the Vision Pro, poised to launch in 2025.
The original Vision Pro boasts cutting-edge features, such as external screens, advanced eye-tracking, and spatial audio. However, its high-end components and premium design come at a significant cost, making it inaccessible to many consumers. In response, Apple is planning to reduce costs by making changes to various components, including lower-quality screens, iPhone-grade chips, and fewer cameras. The company may also opt for a simpler headband design, airPods for spatial audio, and a physical adjuster for interpupillary distance.
The Vision Pro’s price reduction will likely come at the expense of some features, such as the 3D camera and automatic interpupillary distance adjuster. Nevertheless, Apple is expected to retain key features like eye- and hand-tracking, which eliminates the need for hand controllers, and the external EyeSight screen. Additionally, the device’s production process, economies of scale, and cheaper frame are expected to contribute to its reduced price.
Apple Vision Pro
Industry expert Mark Gurman predicts that Apple could shave off several hundred dollars from the original price, making the device more competitive in the market. However, even at a lower price point, the Vision Pro may struggle to attract customers who are already considering budget-friendly options from competitors like Meta. The device will still be positioned as a premium product, which may not appeal to those seeking an affordable entry point into the world of AR/VR.
Despite these challenges, the Vision Pro has the potential to succeed in the long run. Apple’s loyal customer base, combined with its reputation for creating innovative products, will likely drive adoption. Furthermore, the company’s vision for a more immersive and interactive computing experience could revolutionize the way people work, play, and interact with each other. As the technology continues to evolve, it will be interesting to see how the Vision Pro, in its various forms, shapes the future of AR/VR and the role it plays in shaping our lives.
Apple’s Vision Pro is an ambitious mixed-reality headset with a grand plan to change the way we experience technology. While its high price may deter some consumers, the company’s commitment to creating a more affordable option could make it more accessible to a wider audience. As the device continues to evolve, its impact on the AR/VR industry and our lives will be worth closely monitoring.
