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Unilever’s recent media review has resulted in a significant spread of its global media business across the six major holding companies: WPP, Omnicom, Publicis,...
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As digital advertising advances, marketers seek to simplify demand-side platforms (DSPs) using better technology, data-driven strategies, and expert knowledge. Companies that embrace AI solutions...
Unilever’s recent media review has resulted in a significant spread of its global media business across the six major holding companies: WPP, Omnicom, Publicis,...
In 2024, Roblox’s programmatic advertising efforts are picking up speed after a slow start. The company is expanding its advertising division by hiring for...
Perplexity, an AI search startup, is revealing its strategy to compete in the advertising space against giants like Google and other startups like ChatGPT....