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Bugatti’s $4.6M Tourbillon: Classic Watch Design Meets High-Tech Hypercar Innovation

Bugatti Tourbillon
Bugatti Tourbillon (Bugatti)

Horology is the science of measuring time, and Bugatti has taken inspiration from this precision in creating their new masterpiece, the Tourbillon. Priced at $4.6 million, it’s not just a car but a marvel of engineering and art. Powered by a 1775-horsepower hybrid V-16 engine, it surpasses its predecessor, the Chiron, which was a benchmark in hypercar design for years.

Bugatti faced a challenge: how to stay relevant in a future dominated by advanced technology like holographic displays and augmented reality. Their solution was to embrace analog design.

Bugatti Tourbillon

Bugatti Tourbillon (Bugatti)

The Tourbillon’s interior features a gauge cluster that resembles a mechanical watch, mounted on the steering column for easy visibility. Crafted with precision by Swiss watchmakers, the gauges have sapphire crystal glass and physical needles, echoing the elegance of classic timepieces.

Buyers can personalize their Tourbillon with a gauge cluster that matches their favorite watch designs, adding a touch of individuality. For those who prefer digital features, there’s a discreet screen that can fold away, preserving the analog charm when not in use.

Production starts in 2026, and only 250 Tourbillon cars will be made, ensuring exclusivity. They’ll be primarily available to Bugatti’s established customers, making ownership a rare privilege. Each Tourbillon represents a blend of luxury and innovation, destined to be a coveted icon among car enthusiasts and collectors alike.

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